The pandemic has forced many firms to adapt to a new way of communicating. Face-to-face meetings were swapped with Zoom calls, and networking dinners and events were a thing of the past. Connecting with clients became digitally focused, and firms had to adapt to new technologies and business models to stay relevant in the global market.
Let's explore sustainable business practices in a digital world and how start-ups, small businesses, and more can connect with clients in this digital landscape.
Sustainable methods for connecting with clients in a digital world:
Start-ups, small businesses, and entrepreneurs need to adapt to the demands of engaging with clients in a digital landscape. It's essential to keep up-to-date with emerging technologies and new business methods to stay ahead of your competition.
Prioritizing sustainable methods in business practice is the key to ensuring a good return on investment. Sustainable methods don't use up all of your resources and can be used ongoing without worry.
Here are four examples of sustainable business practices for engaging with clients in the digital landscape.
The power of technology:
Successfully engaging clients within the digital landscape involve meeting them where they are. New technology, like virtual reality and augmented reality, provide a wealth of options for interacting with clients. For example, in the financial services industry, augmented reality can be used to walk clients through hypothetical situations and how these situations impact the client.
Furthermore, augmented reality is a powerful tool in data visualization. Salesforce is a pioneer in using virtual and augmented reality to provide detailed virtual analysis of the data involved in wealth management, allowing finance managers to formulate targeted strategies.
Other emerging technologies include the metaverse, artificial intelligence and wearable tech. All of these have applications for businesses, and it's essential to understand how they will impact your business in the future.
24/7 live chat and communication options:
Convenience is a priority for the modern client, and many consumers now expect to be able to contact brands 24/7 thanks to the digital marketplace. Investing in 24/7 live chat, chatbot marketing, and other artificial intelligence customer service communication options will help put your brand ahead in this competitive space.
Facebook Messenger offers an affordable channel for starting chatbot marketing. Using artificial intelligence, brands can use Messenger to automatically prompt frequently asked questions and provide a customer service experience. This helps engage with clients and makes your brand accessible and communicative even when your customer service team is asleep.
Invest in paid social outreach:
Paid social advertising is an effective tool for placing your product in front of your target audience. Instagram, Facebook, and TikTok all offer effective business advertising platforms, which means you can easily tailor your advertising needs.
Paid social outreach is vital within this digital landscape, as it places your product directly in front of your target audience. Traditional advertising isn't as effective as people are staying home and spending more time online than ever before. Paid social outreach is an effective way to engage with clients in this digital world.
Sustainable cybersecurity in a digital world
As communication moves online, the security of personal information shared online is one of the key challenges businesses face in the post-pandemic world. Sensitive client information needs to be protected, as hackers can breach sensitive data and use it to make purchases, commit theft, and doxxing.
Cybersecurity needs to be considered when moving communication online. You can learn more about crucial cybersecurity measures like two-factor authentication and client-side encryption and their benefits on our website.
LifeReady works for organizations and individuals who need to store and manage sensitive and personal information; we provide a functional and secure solution. We have developed a platform with purpose-built security that keeps your data safe at every step of the journey.
Contact our expert team now if you're looking for a secure platform to handle your client communication, personal information, and more in this digital age.
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If you would like to learn more about how LifeReady can help you organize, store and share your important life information, or try out our platform contact us here: lifeready.io